The advancement in the today’s technologies brings a positive impact on the church’s growth and prosperity. Nowadays churches have numerous opportunities to grow their network and to attract new members. Our suggestions for growing church’s membership are as follows:
1) Mobile App
The mobile app is a great way to reach more members and to promote church’s activities in the area. The mobile app can be used for sharing church’s events, news, videos of the services; special announcement and celebrations; share daily biblical messages; and it may also provide a calendar with the upcoming events. The mobile app is a modern way of spreading the word about your church’s services and activities among the members. Generation “Z” will really enjoy this way of communication.
2) Church’s Welcome Package
As opposed to the mobile app, the church’s welcome package is a traditional way of meeting and greeting new members. Most times the new members show up at church’s services or visit church’s location occasionally. Introducing the pastor personally is not enough. You may also want your new potential members to have something in their hands when they leave your church’s facility.
Some of the most common items included in the welcome package consist of:
a. Pastor’s business card;
b. Greeting letter from the Pastor;
c. Flyers and brochures for church’s events;
d. Church’s mission, vision, background;
e. Information on the provided services;
f. Contact Information;
g. Info card to be filled in by the member and returned to the church.
Some churches include special treats in their welcome packages, such as: free coffee & groceries vouchers; discount coupons for services provided in the local area, etc.
Church’s website should be an interactive one, consisting of information about: mission, vision of the church, schedule of church’s services; membership and ways to participate; upcoming events; photos of services & events; ways for the donors to show their appreciation, and so on. The fellowship events should be also listed here. Some members will join your church for the sake of creating and growing their friendship network. Some examples for fellowship events include – yard sales; job fairs; celebrating anniversaries; picnics. What networking events is your church providing?
4) Social Media Pages
The church’s website should also consist of links to the social media pages: Facebook, LinkedIn, Twitter, YouTube and others. Nowadays, churches are becoming more successful in growing their network by using the new technologies for promoting their exempt purpose. A good video of the services may help you influence new members and bring them to your facility; more “likes” you get on Facebook, the more popular your church becomes; the more “retweets” you get, the larger audience for your biblical messages turns into. It’s the way how people perceive the information: some of them prefer to read it; others to hear it; and the third group of people – to visualize it. Is your church ready to respond to the needs of each group?
5) Church’s Management Software
An easy and convenient way to manage your church’s attendance and membership is to implement church’s management software. The pros include the ability of adding new members; managing membership database including names, mailing addresses, tracking attendance; you can also divide the members into groups of interests and into ministries they participate in. Another significant functionality that the software provides is to track the church’s financials – donations, contributions, grants; expenses and to summarize the information into financial statements. As long as the information is regularly updated, the church’s management software is a great customized tool to grow your church’s membership.
Each of the above suggestions gives you a chance to make your church responsive to the members’ needs, to run your church effectively and at the same time to have your doors open for any generation.