It is a well-known fact that if your nonprofit organization wants to not only operate its current projects effectively, but also have an ability to grow and develop additional programming, seeking of funding becomes a very acute topic.
Applying for grants is always an option, but it generally requires thorough research and thus, time and effort. We came up with a few simple tips how to increase your revenues by growing your donor base.
- Use of Social Media
Use social media as much as possible (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc). Write posts with projects’ updates and pictures continuously. You will be surprised how many followers and thus, potential donors you acquire relatively quickly. Social media gives you an ability to run fundraising campaigns and challenges without leaving your office. Another awesome thing about social media – it is available at low or no cost.
- Donor Retention
Pay personal attention to every donor, even if they only donated $10. Don’t just email them or send them a receipt in the mail. Call them to say how much the donation is appreciated and ask what prompted the gift. Follow up. Establishing a connection with new donors is vital, as they can potentially be your life-long supporters, who spread the news about your organization to everyone they know. Let your donors know how they make a world a better place.
- Community Events
Plan a fun community event to benefit a specific cause/project. Make it open and free for everyone to join. Family friendly events always gather a good crowd. Make sure you have plenty of business cards and brochures to hand out, banners, information stands, and volunteers to help you with the event and more importantly, spread the word about your cause. Don’t be shy to ask for donations.
- Involvement of Churches
This one will require a bit of legwork but it is worth it. Church goers are generally a very good source for donations. Meet with a few church leaders in your area and tell them about your cause. Ask the church leaders if you can share a brochure or a newsletter about your project with the church members. Even if your information is just displayed in a church hall, it will still attract people’s attention.
- Direct Mail/Email
This method is oldie but goodie. Mail out donation request letters with a brochure that tells about your organization and its mission. As a tax exempt organization, you are eligible for postal mailing discount rates, so you may take full advantage of this low cost fundraising method. Email is also very effective. When you email your current donors a newsletter or a donation request, ask them to share the email with their friends. Don’t forget to emphasize your gratitude to your donors.
Hope you do well. Cheers!