This is the most talked about generation. This generation was born between 1945 and 1965. They are well educated, optimistic and very much focused on personal development. This particular generation has always had a key part in shaping American culture, especially the arts. They believe in doing things their way, which may often be different than traditional ways.

The baby boomers have been instrumental in technology development, including the TV, computers, the internet and satellite networks. Many scientific inventors are from the Baby Boomers generation.

How can nonprofits target and work with the Baby Boomers:

Be moralistic. Boomers often measure things in terms of right and wrong. Homeless shelters, abuse centers and animal shelters are likely to fare well with the Baby Boomers generation. These types of 501c3 organizations are doing good for the community and helping the most needy.

Be innovative. Boomers like non-traditional things and are often the trend setters. Got a new way of helping individuals to stay healthy or a new way of getting supplies to individuals after a disaster. Baby boomers may be interest in hearing those ideas.

Get Funded. Baby boomers tend to be a little more relaxed about spending money than some other generations. Baby boomers are a very optimistic group and have often been described as big spenders. Raising funds are always the challenge for 501c3 organizations. If you are in need of funds for charitable causes, always consider the baby boomers. Baby boomers are well educated and are often willing to fund those ideas when positive measurable results are likely to follow.

Go against the norms. This generation will push the traditional boundaries and are willing to stand with 501c3 organization when other generations may find an idea too risky.

Maintain a lively 501c3. You will attract baby boomers when your organization has a lot of positive energy. Keep today’s social network posts flowing and keep them positive. Do things in the community. Set up at festivals and fairs to get more exposure. The more positive energy your organization has, the more likely the organization is to attract participation and funding from baby boomers.

More ideas the Baby Boomers may participate in and fund:

• Helping less fortunate individuals in a smaller and lesser known foreign country.
• Sharing of non-traditional means of healing and medical treatments
• An innovative way of educating working parents using technology
• An after school program that has varying ways of teaching kids of different learning abilities.
• Tiny homes available for individuals going through life transitions.