Nowadays, there are so many different options for nonprofits to promote their services. Social media allows the organizations to reach more supporters by sharing information on their mission, goals, events and success stories. Before you decide which online platform will best fit your organization, you should prepare the following:
- You need to create an organization’s e-mail – the nonprofit needs to have a professional e-mail, consisting of the name of the organization, or the name of the most popular Program. A common mistake is to use personal accounts for exchanging e-mails. Make your nonprofit have its own personality;
- Reserve a domain name for the organization and find a hosting company provider. Both, the domain name and the hosting are needed for the website. Some companies will also create your professional e-mail as a part of their services;
- Logo – if you’d like your nonprofit organization to be easily recognized, you need to create a logo. You have two options: you can hire somebody create the logo for you or you can try to create it yourself. YouTube have some good ideas and videos on how to do it yourself;
- Mailing address of the organization: if you don’t have an office facility for the nonprofit organization and do not want to disclose your residential address, your best option is to get a P.O. box;
- Telephone number – if you haven’t taken advantage of the available VoIP systems, and do not want to provide your personal phone number, one of the options is to create a google phone number for your organization.
- Try to come up with a word version of your organization’s mission, vision, goals, keys to success, charitable cause, etc., as you can directly copy and paste the information when creating your social media pages online. The business plan of the organization will be a great source of such information.
In our next article Social Media for Nonprofits (Part 2) we will overview available communication systems.