501c3 organizations must have a good message. All 501c3 organizations need a message that is clearly communicated to the intended audience. Your message should communicate to the audience what the organization does, and the message should be inviting enough to make individuals want to be a part of the organization – as a volunteer, participant and/or donor. Your message must be simple and powerful in order to get people to take action.
Spreading the message. Where is your audience? Go where your audience is. Your audience may be on social media, at industry conferences, in churches, schools, etc. Your audience may be doing a walk for a cause this weekend. Determine where your audience is and join them.
Managing the message. When you make contacts at events, on social networks or in your office, you should gently guide those contacts to your preferred method of communication. Maybe you have put lots of time and effort into a website with lots of useful information on your programs and activities. As you meet contacts, guide them toward the website.
A message that’s easy to spread. Make it easy for your organization’s volunteers, participants and donors to spread the word about your organization. Provide small brochures that can be easily shared. Include “share” buttons on all electronic communication and on any articles you write.
A message that’s short. As tempting as it is to write long articles and blogs, the experts say: keep the message short. Everyone appears to be in a hurry, reading on a cell phone and want something that can be read in just a few minutes.
The medium for your message. Articles are not always the best way to get your message across. Sometimes, a picture works better or a short video may be more enticing. There is a reason that social networks such as YouTube and Snapchat has so many subscribers.
Measure the message results. You must track and determine how your message is performing. You may simply ask a new contact how he or she heard about your organization. The social networks have many means by which you can track the success of your messaging campaigns.